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What to Consider Before Hiring Brand Influencers

by Karla

It’s no secret that brands are turning to influencers for marketing, but with the rise of social media, it’s become easier than ever for anyone with a smartphone to become an influencer. As a result, there are more brands looking to hire them than ever before.

But before hiring an influencer, there are a few things to consider. Read on for more of these tips on how to get the most out of your brand influencers:

Social media outlet

The first step is deciding which platform(s) you want to target. Some brands only focus on one or two social media outlets while others use a variety of different platforms. For example, if your brand focuses on fashion then Instagram is probably the best option for you because it has over 500 million active users each month and many influencers are concentrated there. However, if your company sells technology products then YouTube might be better because it has 1 billion users per month and there are more people watching videos than reading text posts.

Audience Engagement

You want someone who has an engaged audience because this will help increase your reach when posting content from the influencer’s page. If someone likes what your influencer is doing then they will engage with it by liking, commenting or sharing it with their own friends/family members. This helps spread awareness about your brand/product/service to more people who may not otherwise know about it.

Past Brand Activities

The first thing you need to know about an Influencer is what they’ve done in the past for other companies. This information will give you an idea of what kind of content they’re going to create for your brand. You can also check out their social media accounts to see if they’ve posted about any other brands in the past. This will also give you an idea of how active they are on social media and if they’re going to be able to post consistently for your company.

Make sure they fit your brand image

The first thing you need to do is ensure that the person you hire is someone who fits your brand image and values. If they don’t match up with your brand values or if they don’t have a large following in the right demographic, then it could negatively impact your campaign and be a waste of time and money.

How many followers does the influencer have?

This may seem like common sense, but it’s important to know how many followers an influencer has before hiring them. If they have fewer than 5,000 followers, then there’s no point in even considering working with them because they won’t be able to reach enough people in order for your campaign to be successful.


As you can see, influencer marketing is one of the most effective techniques for growing your business. And that’s why so many brands are jumping on board—the ROI just can’t be beat! But with so much to consider, how do you decide which route is right for your brand? As you start weighing your options, remember that influencer marketing is a long-term strategy. It takes time to build successful influencer relationships, and they don’t pay off overnight. With that said, getting the ball rolling by speaking with those influencers who you already know will be right for your brand (and vice versa) is a good place to start.

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